Do you feel anxious when you’ve misplaced your phone? If the answer is YES, you could be a nomophobe. But it’s not all bad news.
Nomophobia is an abnormal, irrational fear of being without your mobile device, or of being unable to use it due to having no reception or a flat battery.
According to bankmycell.com, smartphone use has skyrocketed and our interaction with our mobile phones is greater than ever. Here are some of their findings:
And while we advocate moderate mobile device use here at Zwift, we can relate to this statistic and can’t deny the opportunities it presents for businesses.
So it’s time you asked yourself…
Do I utilise online systems for my business?
Is my website mobile optimised?
Do I have access to sending SMS campaigns to my customers?
If you answered ‘yes’ to all - then congratulations! You are making great use of technology to capture the nomophobic market.
If it was a ‘no’ – not to worry, because here at Zwift, we can do it all for you!
It doesn’t mean marketing to only those people who simply cannot be without their phones; but marketing to a mobile phone savvy public that is actively engaging with mobile content. It’s a no brainer - if you haven’t already, update your processes and incorporate technology to streamline your business!
Just think about it … it took you around two minutes to read this blog post. Imagine how many times you could have reached your customers on their smartphones while they read this?